You’ve come up with a bold new idea to shake up the way you do things. It’s exciting. It’s innovative. It has game-changer written all over it. But now comes the tricky part - getting people to buy into it.
That’s exactly where Jonny, the CEO of Wildgoose, found himself. His international events company is known for delivering unforgettable, high-energy experiences that break the mould. But this time? They had something completely new up their sleeve: using a remote host to run events via video link.
Cool idea? ABSOLUTELY. Easy to explain to clients? Not so much.
That’s where we came in.
Jonny needed a video that didn’t just explain the concept but brought it to life—helping clients see exactly how it worked, feel confident it would deliver, and get excited to try it themselves.
We got to work, breaking down Johnny’s vision and tackling the challenges head-on. Because making the new and unfamiliar feel simple and exciting? That’s right up our street.
Challenge #1: Communicating a Complex Concept
How do you explain something that’s fresh, unfamiliar, and just… different?
Wildgoose wasn’t pitching a tried-and-tested idea; they were introducing something entirely new—an events experience run by a remote host over video link.
The challenge? Clients needed to understand not just what it was, but also how it worked and why it would be just as engaging as the in-person events Wildgoose is famous for.
Words alone weren’t enough.
They needed a compelling, visually driven story that made the concept feel real, exciting, and above all - simple.
Challenge #2: Building Client Trust
When it comes to adopting bold new ideas, there’s always a little hesitation.
Will it work?
Will it feel seamless?
Will the remote host deliver the same energy, fun, and interaction that Wildgoose events are known for?
These were the types of questions their clients were asking, and we knew we needed to address them head-on.
The video wasn’t just about explaining the concept; it was about proving it. It had to show - not just tell - that this format was innovative without compromising on quality.
Our goal? Inspire confidence, build trust, and show that Wildgoose was still setting the gold standard for corporate and team-building events, even in this new remote format.
Challenge #3: Maximising the Content’s Value
When you’re working with a forward-thinking company like Wildgoose, it’s never just about creating one piece of content. Jonny and his team wanted a video that did more - something that could work across all their marketing channels.
From email campaigns to social media snippets to their website, this content needed to have legs. That meant planning every second of the shoot to ensure maximum ROI, capturing footage that could be repurposed in multiple ways.
The Big Idea
As always, we were ready to turn challenges into opportunities. Here’s how we worked our magic:
1. We dug deep to understand their unique challenge
We worked with Jonny and his team to break down their brief, uncover what clients needed to see and feel, and create a strategic plan to deliver it.
The result? A video that brought the idea to life, making it simple, relatable, and easy for clients to understand.
2. We focused on building trust through storytelling
Clients were hesitant about something so new - so we made it our mission to remove the uncertainty.
The video wasn’t just an explanation, it was a proof of concept. It showcased how the remote host system worked seamlessly and reassured clients that Wildgoose’s events would remain as engaging and professional as ever.
We used every shot to highlight the energy, interaction, and technical reliability that make Wildgoose events unforgettable.
3. We delivered maximum value with repurposable content
Wildgoose needed more than just one video—they needed a library of assets that could work across all their marketing channels.
During the shoot, we captured footage that could be redistributed and reused in MULTIPLE places like social media, email campaigns, and their website.
By planning for versatility, we ensured Wildgoose got maximum ROI from every second of the production.
In Their Own Words
Here’s what Jonny, the founder and managing director of Wildgoose, had to say about working with us:
"The result was awesome - we use that video all the time. It gave us loads of content that we’ve been able to use again and again on other videos.
Getting across something quite new to people is really difficult, and the video captured that perfectly - it brought it to life. It took away some of the fears that customers had. Now, they come to us understanding the concept and just having a couple of questions, rather than coming to us not understanding it at all. That’s really important for us.
We’d absolutely use Big Head again - we have done since then and will continue to use them for all of our video needs."
The Heart of What We Do
This project was a powerful reminder of what makes video so special:
Connection is everything. This project reminded us how powerful video is for bridging the gap between bold ideas and real emotions. It’s not just about explaining—it’s about feeling.
Versatility is key. By creating a video that could be repurposed into social clips, email content, and website visuals, we helped Wildgoose get more value from one shoot. Work smarter, not harder!
Trust drives action. Seeing the final video give Wildgoose’s clients the confidence to embrace something brand new was a powerful reminder: a great video doesn’t just tell a story—it inspires belief and gets results.
Ready to Bring Your Vision to Life?
Got a bold idea or a complex concept that needs a little magic? Let’s create a video that inspires, engages, and delivers real results.
Get in touch, and let’s make it happen!
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